Category Archives: Tips and Tricks

Who Cares About What You’re Doing?

Quit counting fans, followers and blog subscribers like bottle caps. Think, instead, about what you’re hoping to achieve with and through the community that actually cares about what you’re doing.

Add +1 to Help Your Site Stand Out

Adding +1 buttons to your pages is a great way to help your content stand out in Google  search. By giving your visitors more chances to +1 your pages, your search results and search ads could show up with +1 annotations more often, helping users see when your pages are most likely to be useful. [...]

Pass The “Who Cares?” Test and Become a Good Resource, Not a Bore, on Social Media

More and more companies, communicators and CEOs are using Twitter and other social media to reach customers, clients and colleagues; research markets and trends; and sell their products, services and ideas. But social media is more like a cocktail party than a press release. Write status updates that sound like they were produced by a [...]

Whoa! Smaller can be better…

…when scanning those photos. Be kind to who you e-mail files to and keep the files small. Small files will also upload faster to places like Facebook.