If you want to change your business, you also have to change your culture. If you want to change your culture, you also have to change your art. And that’s where Credo comes in creating logos and ideas that express, reflect, articulate what the clients’ business needs to become. You can call it “Internal Advertising” if you want; we prefer the term “Culture Hacking”- changing your company’s fortunes NOT by trying to directly change what the general public thinks of you, but by trying to change what YOU think of you.
