More and more companies, communicators and CEOs are using Twitter and other social media to reach customers, clients and colleagues; research markets and trends; and sell their products, services and ideas.
But social media is more like a cocktail party than a press release. Write status updates that sound like they were produced by a corporation — or even a public relations pro — and you’ll soon find yourself socializing with like-minded CEOs and company leaders, not just attracting new friends and followers.
- Use the 70-20-10 rule for engaging your followers making sure your status updates are welcome guests, not intrusive pests.
- Pass the “who cares?” test and become a good resource, not a bore, on social media.
- Get retweeted. Expand your influence and reach on Twitter.
- Tweet like the FBI. Write dramatic, compelling status updates that draw followers and get clicks.
- Make your posts personable. There’s a reason they call it “social” media.
- Tweak your tweets. Get your message across in 140 characters or less. Think of new ways to make 140 characters go further.
- Last, but certainly not least, DON’T BE ROBOTIC in your posts. Be engaging, original; professional. It’s okay to add some fun into the mix too.
Now go and make it a wonderful Wednesday! To read more blog posts, go to http://sitenoticed.wordpress.com/ or https://www.credocomputers.com/blog/.
Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them. W. Edwards Deming, Statistician, Professor, Author, Lecturer & Consultant